30 Marketing Buzzwords Every Therapist Needs to Know

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Every industry is filled with buzzwords. Value-based care, population health, and telehealth might be a few you’re familiar with in the healthcare industry. But what about terms like A/B testing, bounce rate and Influencer Marketing? Understanding key marketing terminology is important for developing a strategy to grow your therapy practice.

Luckily, we’re here to help you decipher the jargon and give you a rundown of key marketing terminology every therapy practice should know. Download our marketing glossary to learn:

  • A quick and easy formula for calculating “customer acquisition cost”
  • What’s “evergreen content” and why it could be your secret weapon
  • The one patient survey question every therapist should be asking
  • And more

Clinicient is amazing. We’re getting EOBs and payment back in 6 days from Blue Cross Blue Shield! Automated billing is a beautiful thing. I only regret not doing this sooner.

Joan Ward, MSPT ActivePT Sports, MN

Are you leaving money on the table? Spending too much time documenting and not enough with your patients? Talk to one of our experts today about you how you can get more from your EMR/Billing software...